Are you on the Google 3-Pack? Of all the services we have provided to local businesses the one which they cite as bringing in the most business is a listing on the Google 3-pack!
What is the Google 3-Pack?
When you perform a local search on Google, such as “Princeton electrician” you will notice that Google highlights 3 businesses below their paid ads and above the organic listings along with a map featuring these businesses.
This listing is known as the Google 3-Pack or Snack-pack. Previously, Google listed 7 businesses in this area but with the rise of mobile devices they have cut this exclusive grouping to 3 lucky businesses. Most studies have shown that businesses in the 3-Pack garner more clicks than any other section of local search results (https://moz.com/blog/the-new-snack-pack-where-users-clicking-how-you-can-win). More clicks than paid ads and more clicks than ranking #1! For a local business, this is huge! Imagine people in your town searching for services you provide and then clicking your website more than any other business!
Getting Listed on the Google 3-Pack
Now that you know where you want your website to appear, how do you get there? Currently, it looks like Google takes many factors into consideration to determine which businesses are listed in the 3-Pack. This includes:
– Your Google My Business listing
– On-Page SEO of your website
– Local directory listings
There’s may be other factors, but so far we have been able to get our clients listed in the prestigious Snack Pack by focusing on these main points. If you need help getting your business listed on the Google 3-Pack contact us today.